Ciao! I'm a designer who builds brand systems. Not just the visual identity, but the full architecture: the foundations, the guidelines, the scalable asset libraries, and the creative direction that keeps everything coherent as products grow.
For over a decade, I've worked with brands at the forefront of tech, from VR and enterprise to AI wearables. More often than not, I'm building the brand from zero for products that don't have a playbook yet.
I direct projects across brand design, photography, film and packaging, always bridging the gap between strategic thinking and hands-on creative execution.
Currently at Meta Reality Labs, I lead brand design for Meta Wearables, defining how products are presented across global channels, from brand hierarchy and guidelines to art direction.
I’m always looking for exciting new opportunities, so hit me up or just say hi!