Ray-Ban Meta

Ray-Ban Meta is the co-branded smart glasses partnership between Meta and EssilorLuxottica that brought wearable AI to the mainstream. When the product first launched, its brand guidelines were built around a single campaign, limiting scalability across a rapidly growing communication ecosystem. As Lead Brand Designer, I led a comprehensive evolution of the brand system and visual aesthetic for the product, transforming it from a campaign-focused approach into a holistic, scalable design language that balances two iconic brand identities across every surface and channel.