Meta Glasses

Meta Glasses is the first wearable Meta launches without a Luxottica partnership, which meant no borrowed fashion credentials to lean on. With the category crowding fast, brand had to define what Meta Glasses means in fashion tech, and why anyone should want it. As lead brand designer, I was the strategic brand partner to our creative agency Uncommon. I briefed the thinking in, authored the frameworks that governed masterbrand and product prominence, partnership treatments, and art direction, and held the creative bar from exploration through production ready assets. The expression we landed runs on a tension between engineered precision and human style: restrained typography, playful portraiture, technology winked at rather than led with.