Wearables Category

Meta is defining the future of connection and personal superintelligence through its growing portfolio of wearable devices. But how do you visualize technology you can't see? As the Lead Brand Designer for Meta Wearables, I led the vision and execution of a foundational design system that represents invisible features — such as photo capture, open-ear audio, and Meta AI interactions — in a way that feels human, unobtrusive, and grounded in real life. Built for scale, the system covers the full range of product features and integrates seamlessly within varied brand expressions, creating a consistent, aspirational thread across the category.