Meta Ray-Ban Display

Meta Ray-Ban Display is the first pair of AI glasses with a built-in display, introducing an entirely new product category that bridges wearable technology, fashion, and everyday utility. As lead Brand Designer, I led the vision and development of the brand design system from the ground up, establishing the visual foundations, art direction, and comprehensive guidelines that defined how this product shows up across every touchpoint. This included creating frameworks to visualise display technology in marketing, co-leading the production of brand imagery, developing a scalable packaging system, and building a centralised brand hub to unify guidance across teams.